A La Mode Ice Cream: The Campaign for Schools
In addition to being allergy friendly and all natural, A La Mode now has offerings that meet Smart Snack criteria, as part of a new school program that will serve a broad range of student needs
NEW YORK — As schools dig into the second half of the year, A La Mode™, a handcrafted, premium, nut, sesame and egg-free ice cream brand, has announced the launch of “A La Mode Ice Cream: The Campaign for Schools,” a new school program that provides a variety of choices to schools as they serve snacks and treats to diverse populations of students. With A La Mode Ice Cream, students can now enjoy and share delicious ice cream, without worrying about their own allergies or those of the person sitting next to them.
Several offerings have recently been certified for the Smart Snacks in School Program™, which means they meet nutrition requirements for K12 public schools. A La Mode is also available to independent schools, universities, and preschools in a variety of formats, including cups, bars, pints, and soft serve. Among the range of options are A La Mode’s signature, handcrafted, dairy-based ice cream flavors, as well as a dairy-free fruit bar. A La Mode is made from high-quality, all-natural ingredients and packaged in eco-friendly, colorful containers.
“At A La Mode, we believe that being socially conscious means being allergy conscious—and in the ice cream space we are a unique offering in this regard,” said Marc Roth, who cofounded the company A La Mode Ice Cream Shoppe with his wife, Sandy Roth, in order to ensure that as many people as possible could experience ice cream together. “Our customers are part of a growing movement toward a mindful, all-inclusive approach to food. When they choose A La Mode, they are intentionally selecting a delicious ice cream that children and adults alike can enjoy together–and it makes sense that school communities would lead this charge. We’re excited to launch our new campaign for schools and share our ice cream with students everywhere.”
Allergy Conscious, Socially Conscious
A La Mode Ice Cream Shoppe is a family-run company, launched in 2015 to serve an underserved market in the ice cream space: consumers who want to enjoy and share with others high-quality, premium ice cream that is allergy friendly, without compromising on taste. The products are particularly compelling to school communities, who are increasingly seeking food offerings that do not require students with allergies to sit in separate spaces or consume lesser products. In the United States alone, there are 32 million people living with allergies, and that number is growing steadily. Nut allergies are among the most common in children and adults, with egg affecting nearly 3 percent of children and sesame affecting hundreds of thousands across the country. Approximately 20-25 percent of epinephrine administrations in schools involve individuals whose allergy was unknown at the time of the reaction; teenagers and young adults with food allergies are at the highest risk of fatal food-induced anaphylaxis.
Nut Free and Flavorful…from the Start
To ensure quality and taste, A La Mode is handcrafted in small batches in a state-of-the-art manufacturing facility. It is the only ice cream on the market that has been 100% nut-free, egg free, and sesame free since its inception. To the allergy community, the intentional and original design of the facility is significant, as it means there is zero risk of historical contamination. A number of schools throughout the country have already started carrying A La Mode products to sell during dessert and snack time, ranging from public and independent schools systems in New England and California and university settings across the Northeast. A La Mode is ready to expand its products to even more food service distributors nationwide.
A La Mode offerings that qualify for the Snack Safe School Program include a dairy-based, chocolate and vanilla ice cream cup, as well as a dairy-free and gluten-free strawberry bar. Six of A La Mode’s well-known flavors, including Cooks®, Speed Bump®, Wired®, Vanilla, Chocolate and Pink Sprinkle™, have been revamped with all-natural coloring and ingredients. In tandem with A La Mode’s commitment to go all natural [link to earlier release], the ice cream brand has also enhanced its environmentally friendly packaging solutions, offering consumers 100% recyclable containers that are better for the planet and that they can feel good about.
For more information about participating in “A La Mode Ice Cream: The Campaign for Schools” please contact Marc Roth: marc@alamodeshoppe.com or visit alamodeshoppe.com.
ABOUT A LA MODE ICE CREAM
A La Mode Shoppe started in 2015 as a boutique ice cream parlor on New York City’s Upper East Side making handcrafted, premium, nut-sesame-and-egg-free ice cream that anyone could eat, regardless of food allergies. In response to high demand, the family-owned company launched Dessurt Corp., a dedicated, state-of-the-art manufacturing facility, to take the product to retail stores nationwide, and revamped its product line with all natural ingredients. In a matter of years, A La Mode has grown from a local creamery into a nationally celebrated brand. Each A La Mode flavor is first taste-tested and approved at the original ice cream shop before being introduced to the market. Founders Marc and Sandy Roth’s delicious creations are recognized for their superior flavor and variety. In 2019 the A La Mode was named a Top Allergy-Friendly Sweets Shop in America. Visit alamodeshoppe.com to learn more and follow us on Facebook, Twitter, Instagram and Pinterest.
